Credit-crunched Londoners grabbed pocketfuls of pennies yesterday at the launch of a 20-foot billboard advert made entirely from one-pence coins. The unique installation – made using over 20,000 pennies – only lasted 30 minutes as hundreds of opportunistic passers-by seized their moment to pick up a penny or two.
The penny billboard was unveiled in London’s New Oxford Street to advertise the 769,500-pence starting price of the new Chevrolet Aveo.
Things like this make me embarrassed to be a Londoner! I mean what is the point of taking a sack load of pennies? Not only will they weigh you down, but you also couldn’t even buy a cup of coffee with the proceeds? Its nothing but greed and opportunism! WTF people of London?